- Initially the team researched and began thinking about innovative ways to use technology to create a fun application that would allow members to share content. Wireframes were then developed along with visual designs for mobile.
- Refining UX journeys
- User interface design for mobile app
- Researching and creative thinking for campaign
- Iconography and typography
Skillset: UI and UX
Agency: OMM
Client: Nike
Website: Members Day Rewards
Deliverables:
The project started with researching into new and innovative ways to expand on the previous Members Day campaigns. We focused on how this would work in the Nike store, Oxford Street. Once we had put together some ideas we started sketching and brainstorming ideas to work towards a final concept.
Once we had agreed on an idea I started putting together a colour pallet, typography and iconography styles. Once the design system had been organised and established I started putting some visual designs together based on the UX wireframes.
A hugely enjoyable project to work on. A huge focus on creative thinking and working with a team to push the boundaries of exploring the latest tech capabilities. Lots of collaboration to achieve the outcome we were working towards.
Pushing my design skills to further my experience and knowledge was a great test. Everyone brought their skills to the project to bring this project to life.
