Spotify

Visual design for O2 "Breath It All In" campaign which championed live music as "making you feel alive" as part of a bid to encourage people to seize the moment. This involved designing a user experience journey that was engaging.
    Developing and improving UX journey and then designing visual concepts.

    Skillset: UI and UX
    Client: Spotify
    Agency: Red Apple

     
    Deliverables:

    • Refining UX journeys
    • Designing user interface for web and mobile
    • Accessibility testing

 


 

 
 
 

    Focus on re-working UX journeys was the focus from the start. Identifying drop off rates from users were identified and amended. Storyboarding some creative ways to utilise the strong campaign imagery.
    The standards for Spotify were identified when designing. Testing of buttons and typography for accessibility were applied when designing. Once this was established the focus was on building a prototype.

 
 
 
 

 
 
 


 
 
 


 
 
 


 

 
 
 

    The creative was used throughout London on billboards. Consistency with the style guide and brand required attention to detail and pixel perfect design files for final delivery.
    Bringing the concept to life was a success for the team involved. Numerous rounds of testing to identify issues throughout and refine allowed us to achieve our targets.