- From existing designs of the new website I worked closely with the UX team on designing and developing the nature magazine web pages.
- Refining UX journeys
- User interface design for mobile app
- Researching and creative thinking for campaign
- Iconography and typography
Skillset: UI, Graphic Design
Agency: Macmillan
Client: Nature
Website: www.nature.com
Deliverables:
Creation of digital assets including UI elements, web banners, and marketing materials. Development and maintenance of consistent visual identity across digital touch points. A set of compelling, research-informed visual directions that provide a clear path for the final redesign implementation while inspiring confidence in the updated brand identity.
Experiment with colour palettes, typography, imagery styles, and layout compositions. Working to translate ideas into high-fidelity prototypes that demonstrate interactions and visual hierarchy.
Designing for mobile required a careful balance between functionality, aesthetics, and usability. With the diversity of screen sizes and resolutions, responsive design ensures your content adapts seamlessly across devices.
For responsive mobile design a flexibility, clarity, and user-first thinking was considered. I started small, prioritised content, used flexible layouts, and rigorously tested. The goal was to make every mobile user experience seamless, fast, and intuitive.
