- Visual design for the Kia EV6 Immersive Experience. Wireframes were refined before working on the visual design and creating the overall look and feel.
- User interface design for AR experience
- UX journey that directed users through AR environment
- Iconography and typography
Skillset: UI, UX and AR
Client: Visualise
Website: KIA EV6 Immersive Experience
Deliverables:
The goal of this project was to design an AR-based application that enhances user interaction with their surroundings. The focus was to deliver a meaningful and intuitive experience that feels natural in a 3D space. A clear and minimal approach to the interface was considered to guide the user through the experience.
Designing for Augmented Reality required a thoughtful blend of spatial interaction, intuitive interfaces, and real-world context awareness. The experience had to be seamless and integrate with the user’s physical environment. This project outlines a user-centered design approach to creating an engaging and functional AR application.
Once refined, the final design was handed off to developers with detailed design specifications, style guides, and interaction guidelines. Collaboration between designers and developers ensures the final product maintains design integrity.
Post-launch feedback and analytics are used to further refine and enhance the experience. Continuous iteration ensures the product stays relevant and user-friendly over time.
